Mike Scott is a Customer Happiness preacher, a digital marketing and social media guru, and CEO of Customer Happiness Score ®. It’s not about him though; it’s about you and your customers, so read on.
62 Customer Experience Statistics Every Business Needs To Know
In today’s global marketplace, it takes more than product and price to stand out from the crowd. The new watchword is customer experience and it's changing the way we do business. Find out what it's all about with these key CX statistics that every business needs to know.Read this post
Customer Satisfaction Versus Customer Happiness – What Is The Difference?
Is customer satisfaction an outdated concept? What does it actually mean? We argue the case for customer happiness as the real measure of business performance and how your customers really feel.Read this post
Customer And Employee Advocacy – The Facebook News Feed Fightback
FaceBook's news feed algorithm change has stirred up debate on social media. We think it's an opportunity for businesses to engage with their happy customers and staff. Here's our take on how you can harness customer and employee advocacy to fight back.Read this post
How To Increase Employee Retention And Boost Your Business In 2018
With 1 in 5 employees thinking about changing jobs, New Year can be a challenging time for businesses. We look at how employee happiness can boost staff morale, motivate your workforce and improve employee retention in 2018.Read this post
How To Deal With Negative Online Reviews (A Step By Step Process)
Managing your online reputation should now be a major part of the marketing strategy for any savvy business. Find out how to deal with those pesky negative online reviews and why they aren’t always as bad for business as you might think.Read this post
What Is NPS? (And Why Do So Many Businesses Use It?)
If you're in business, it's likely you'll have come across Net Promoter Score®. But why do so many companies use NPS? And is it really an accurate measure of customer satisfaction and loyalty? Find out as we look at what's good and bad about NPS.Read this post
28 Statistics That Prove Your Online Reputation Matters (A Lot)
Did you know, 84% of consumers trust online reviews as much as a personal recommendation? When choosing where to spend their money, social media and online review websites are where most people head first. Find out why here.Read this post