Most performance problems show up with customers first
Customer Happiness Score reveals emotional shifts that predict churn, reputation risk, and lost revenue, before results change.
The real-time customer emotion system
Customer Happiness Score is a real-time system that shows how customers actually feel while experiences are happening.
It replaces intent-based metrics with emotional truth, giving leaders visibility before outcomes change.
This matters because customer behaviour shifts faster than traditional metrics can track.
Why NPS is no longer enough
NPS was created for a slower world. Today, customer sentiment shifts in minutes, not quarters.
Reviews go live instantly. Social opinion spreads fast. Churn decisions happen quietly, long before surveys are sent.
NPS measures what customers say they might do. It doesn’t measure how they actually feel right now.
What CHS measures
Customer Happiness Score captures emotional reality, not future promises.
Instead of asking customers what they might do, CHS asks how they feel and why.
Instead of asking: Would you recommend us?
CHS asks: How do you feel, and why?
What CHS reveals
- Satisfaction or frustration
- Confidence or doubt
- Trust or disappointment
Emotion explains behaviour. Intent only guesses at it.
Why This Matters
Emotion drives customer behaviour. When emotion shifts, outcomes follow.
Customer emotion affects:
- Renewals and cancellations
- Reviews and referrals
- Upsell and resistance
- Advocacy and criticism
CHS gives leaders visibility before these outcomes change.
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Even without EHS, CHS improves leadership decision-making.
When paired with Employee Happiness Score, CHS helps leaders connect internal causes to external outcomes, but it delivers value on its own.
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